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Flexible Visual Systems (4th Edition) - Modern Graphic Design Guide for Branding & Digital Media | Perfect for Designers, Marketers & Creative Professionals
Flexible Visual Systems (4th Edition) - Modern Graphic Design Guide for Branding & Digital Media | Perfect for Designers, Marketers & Creative Professionals

Flexible Visual Systems (4th Edition) - Modern Graphic Design Guide for Branding & Digital Media | Perfect for Designers, Marketers & Creative Professionals

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Product Description

Publisher: Slanted Publishers, ISBN: 9783948440305, Author: Martin Lorenz, Format: Paperback, 210 x 250mm, 320pp


Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language. The book is divided into three parts. The first part is a richly illustrated theoretic introduction explaining the past, present and future of flexible systems.

The second part is a hands-on, almost purely visual, description of how to design flexible systems on form, starting with a circle, triangle, square, pentagon and hexagon. The third part explains how transformation processes can become flexible systems for visual identities. To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach on how to design.