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While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb has become legal in several countries, and a wave of entrepreneurs has emerged, looking to generate and cash in on a new generation of consumers.
Through insightful texts, this book reflects on the novel aesthetics, people, and trends of contemporary cannabis culture, and provides a wider view of the phenomenon.
Addiction, crime, science, the marketing of weed as a booster of creativity and a medical aid, and the use of hemp in clothing are all considered.